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A few weeks ago, I got an e-mail from the creators of http://thebeautybrains.com asking me if I could do a review of their book. I was a bit apprehensive at first because I don't know if I actually had the time to read a book (gone are the days when I had all the time in the world to do that). But at the same time, I was interested because (1) I've always loved reading and writing, (2) I haven't done a book review before and thought it would be challenging and (3) who doesn't want to read a book entitled "Can You Get Hooked on Lip Balm?". I've always been a lip balm user but I've been more attached to it ever since I started living here in Canada because of the weather. However, I was thinking how can someone make a whole book about lip balms? I started reading the book and realized that it is not all about lip balm (duh, how can i be too literal?) but it is basically a book where top cosmetic scientists answer your questions about the lotions, potions and other beauty products you use everyday. Based on the blog at TheBeautyBrains.com, this informative book cuts through the confusing, misleading, and sometimes false information that beauty companies bombard consumers with and provides scientific answers to hundreds of questions about cosmetics.

The Beauty Brains are a group of chemists who have more than 40 combined years of experience developing and testing beauty products at major cosmetic companies including Proctor & Gamble, Unilever and Alberto Culver.  Perry Romanowski, the public face of the Brains, has spent the past 18 years researching and developing products to solve consumer problems in hair and skin care. He is also the coauthor of Beginning Cosmetic Chemistry, an introductory textbook of beauty science.

Here are some of the things I've learned that I would've never known if I didn't read this book:

1.    Curling Shampoos Don’t Work!
2.    Wearing the right fragrance can actually make people think you have lost weight.
3.    While brushing your hair does temporarily help distribute natural oils, in the long run brushing “100 strokes every night” strips layers of cuticle and weakens hair.
4.    There is no proof that tourmaline flat irons perform any better than the less expensive non-ceramic versions.
5.    Sunscreen is one of the best cosmetics you can use to keep your skin looking young and wrinkle-free.
6.    Spit on a zit may not be an old wives’ tale after all!
7.    There is a difference between antiperspirant and deodorant. Antiperspirant actually stops you from sweating, while deodorant just masks the odor.
8.    No cosmetic will make your nails grow longer and stronger, but you can do things to improve their condition.
9.    Urea is found in cosmetics, but it does not come from urine!
10. Multiple types of parabens are used in formulas to ensure that your personal care and cosmetic products are as free as possible from disease-causing microbes.

To find out the details to all of the above truths (and dozens more!) pick up a copy of CAN YOU GET HOOKED ON LIP BALM? It is definitely an easy read (even for non-bookworms out there) with a layout of Question and Answer. Ever had those questions where you do not know the answer to but you don't know who to ask? CAN YOU GET HOOKED ON LIP BALM? is definitely the perfect book for you! Read excerpt HERE.

And because I love you my readers, I am giving away 3 copies of CAN YOU GET HOOKED ON LIP BALM? 

To enter the giveaway (Open to Canada and US residents only):
1) Leave a comment with your name & e-mail address. 
3) Follow thebeautybrains on twitter.
***if you don't have twitter or facebook, just do #1.


Available at these fine stores:
beso ♥


xerianelou said...

i was too excited to read this post, because I personally went through a lip balm addiction :), but what do you know, i got too literal....

after seeing some of the tips that you've shared from the book, i can say that this is a lady-must-have type of book.

cant wait to read more of it.

stay fabulous, KD!

Roni Mercado said...

Yay for your first giveaway! Crossing my fingers and toes that I will be picked! Hehe. ronimercado [at] gmail [dot] com

Lauren said...

Hollah at number 5! And omg... number 4... I feel so duped! I spent 200 bones on a Tourmaline iron recently. Who knew?

Kareen said...

I joined in Kd, thanks for letting me know bout this..stay fantabulous! - kareen (baltimore09@yahoo.com)

gabriella said...

i saw this book at chapters and was curious!

pick me :)
gabi - gabriella.tanis@gmail.com

mhay said...

hi sis..please feel free to send me this book..(assuming i'm d winner..)

yours truly...mary flor manabo (maryflormanabi@yahoo.com)
haha hugs and kisses to you my dear sister..mwah!

Angela said...

Sayang I can't join. Layo kasi ng Philippines sa Keynada! hahaha Hope Powerbooks/Fully booked has it. :)

Mars said...

Those beauty facts sure are interesting! Wanna get a copy of this book, sad that I can't join your giveaway.

Mars of fashion insouciance

KD faustino said...

So sorry my non-US/Canada readers! I will surely do a giveaway for you soon!!!!!!

Grig said...

Thanks for doing this giveaway! :) This will make a perfect gift for my girlfriend. I "liked" your page on facebook and followed you on Twitter - my nicknames are Grig Luk and grig4, respectively. If I win, my email is grig at gmx dot com

*crosses fingers*

Anonymous said...

I'm not into reading but this book looks interesting :) - Dee Magsayo


KD faustino said...
This comment has been removed by the author.
Victoria De Villa said...

Yay for giveaways! xx <3


Soozle said...
This comment has been removed by the author.
Anonymous said...

Amazing giveaway!

Debra Francisco debra.francisco@hotmail.com

Sammy said...

i just discovered your blog and i already think it's fabulous. my name is Sammy Merritt. i have "liked" your page on fb and am following thebeautybrains on twitter. great giveaway! my e-mail is samantha-marie@live.com.

Sammy Merritt said...

i just discovered your blog and i already think it's fabulous. my name is Sammy Merritt. i have "liked" your page on fb and am following thebeautybrains on twitter. great giveaway! my e-mail is samantha-marie@live.com.